There comes a time as a blogger when you suddenly become obsessed with metrics. You check your GA numbers on a regular basis (multiple times a day when a new post goes live), and when MOZ release a new update, you race to Open Site Explorer as soon as you can to check if your DA (domain authority) has gone up, or down.
I have been there – several times. But I’m here to say I’m done. I’m done wishing for my DA score to go up (when it’s gone down every time recently, despite putting work in to improve it). I realised recently, when my blog dipped even further away from being a “PR friendly” score, that this isn’t why I blog.
So what if the PR opportunities now stop coming in? I was never getting all that many anyway, and they certainly weren’t paying the bills. Sure, I may have gotten better opportunities had my DA gone up, but I am so passed the point of caring now.
Why Domain Authority No Longer Matters To Me
The important stuff when it comes to my blog is engagement. I’ve seen my comments increase for the majority of posts recently (ironically ever since my post about whether the community is all that supportive), and I am enjoying blogging for my own enjoyment so much more than when I was chasing that elusive 20+ DA.
My page views are also improving and my Twitter followers are growing every day – so I must be doing something right.
Yes, I still do keep an eye on my Analytics – I like to see what posts perform well, particularly if they are the ones I’ve poured real energy into. I also like to see where my traffic is coming from and whether I need to focus promotional energy somewhere different. All this kind of stuff has helped me to hone my blog and grow it from nothing.
But what does DA do for me? Very little. I already know to keep on top of broken links (read my recent post for Talented Talkers on this topic), I already know to optimise my posts, and I already know that you should try and get good quality links for SEO benefits. All of these aspects do not guarantee an improvement in DA, so it feels very much like chasing smoke. And I’m done with that. I’ll continue to do what I do already, but you won’t find me rushing to check for any changes when an update comes along…
It’s now time to focus my energy on creating content which I enjoy creating, and you guys (hopefully!) enjoy reading.