Why I’ve Decided To Stop Caring About My Domain Authority (DA)

does domain authority matter

There comes a time as a blogger when you suddenly become obsessed with metrics. You check your GA numbers on a regular basis (multiple times a day when a new post goes live), and when MOZ release a new update, you race to Open Site Explorer as soon as you can to check if your DA (domain authority) has gone up, or down.

I have been there – several times. But I’m here to say I’m done. I’m done wishing for my DA score to go up (when it’s gone down every time recently, despite putting work in to improve it). I realised recently, when my blog dipped even further away from being a “PR friendly” score, that this isn’t why I blog.

So what if the PR opportunities now stop coming in? I was never getting all that many anyway, and they certainly weren’t paying the bills. Sure, I may have gotten better opportunities had my DA gone up, but I am so passed the point of caring now.

Why Domain Authority No Longer Matters To Me

The important stuff when it comes to my blog is engagement. I’ve seen my comments increase for the majority of posts recently (ironically ever since my post about whether the community is all that supportive), and I am enjoying blogging for my own enjoyment so much more than when I was chasing that elusive 20+ DA.

My page views are also improving and my Twitter followers are growing every day – so I must be doing something right.

Yes, I still do keep an eye on my Analytics – I like to see what posts perform well, particularly if they are the ones I’ve poured real energy into. I also like to see where my traffic is coming from and whether I need to focus promotional energy somewhere different. All this kind of stuff has helped me to hone my blog and grow it from nothing.

But what does DA do for me? Very little. I already know to keep on top of broken links (read my recent post for Talented Talkers on this topic), I already know to optimise my posts, and I already know that you should try and get good quality links for SEO benefits. All of these aspects do not guarantee an improvement in DA, so it feels very much like chasing smoke. And I’m done with that. I’ll continue to do what I do already, but you won’t find me rushing to check for any changes when an update comes along…

It’s now time to focus my energy on creating content which I enjoy creating, and you guys (hopefully!) enjoy reading. 

Comments

  1. Eleanor Hirst

    Totally agree! The way I think of DA is that each person is completely different. A site will have a DA of 90, but I’m not interested in on clicking on it. I’m interested in clicking on yours though.

    For me, page views are a clearer indication of bloggers I should use. DA is more of a tricky one.

    eleanor
    elleanorwears.com

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      Cat Fyson

      Exactly – DA isn’t everything and it entirely depends on your reasons for blogging as to whether it really is all that important. From a PR perspective you’re right, pageviews and also social community engagement are way more important. x

  2. Jes

    So, so relevant to my life right now. I have yet to experience what it is like to sponsor or affiliate something on my blog, so I am looking forward to that when the opportunity arises – when it arises – but for now, I am enjoying blogging because I can and because I want to.

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      Cat Fyson

      I think your approach is the right way to go, Jes. Sponsors are not all they are cracked up to be to be honest! x

  3. Sophie

    This was really interesting to read, my DA has slowly dropped from my high of 22, to now 17 and I get so stressed about it but really don’t need to. Great post!

    Sophie x

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      Cat Fyson

      Thanks Sophie! 🙂 You really don’t need to stress about it – it will take the fun out of blogging if you do x

  4. Lauren

    Totally agree with this. And it is part of the reason why I don’t want to get my own domain as just now I can’t go down the DA obsessed path. But I feel like I could if I got one.
    Comparing myself and trying to focus my content for other people last year was partially why I think I had such a major burn out from it and only posted for the first time in 2016 about 2 weeks ago! So this year I’m going to try and just post things that I want to and find inspiring/helpful.
    Lauren // OhHay Blogs!
    xxx

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      Cat Fyson

      I think it’s inevitable when you first get a domain to want to get involved in the chase – it’s when you work hard on improving it and realise there’s only so much you can do and it still goes down that you want to give up on the chase, or get fed up with trying. I definitely think taking a more relaxed approach to your blog and its content is the way to go! x

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  5. Fiona

    I’m sick of DA at this point too, I find it another way to compare bloggers and then I get all “well how did they get this opportunity but have a lower DA score than me?” I check it every now and then but honestly it’s the worst. Just keep doing what you’re doing, as long as you enjoy blogging, what else matters 🙂

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      Cat Fyson

      DA is just such a silly metric – it should be about engagement more than anything. I can see why SEO-led PRs want a decent DA score, but having been on the PR side of things, it definitely doesn’t equate to great exposure a lot of the time. I agree, it’s totally all about just keep doing what you enjoy! x

  6. Rosemary

    Absolutely agree. Would love higher stats of course but our motto is “what we like, we share” so engagement is the aim. Plus comments and people’s stories are much more fun to look at than numbers

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  7. Lins @ Boo & Maddie

    Do you know I’m the worst with stuff like this, I’ve never understood what it’s all about so just carry on regardless and my blog and social media is growing so thumbs up I say to doing what you love and the metrics can do one! X

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      Cat Fyson

      Couldn’t agree more! I understand the value of DA if you want to make money from your blog (at levels where it can be a FT job), but that just isn’t for me! I like looking at traffic stats and my SM followers, and that’s about it 🙂 x

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