I’ve been blogging for a little while now around full-time work, and it is hard. From writing content, taking and editing photos right through to promoting the posts so that people actually see them, it can take a long time to feel like you’ve done the job (if it ever truly feels done, anyway!)
I thought I’d share a few of the things I have picked up over time which have helped me keep things as consistent as possible on this blog, as well as some of the client work I have done in the past!
Schedule for what suits you
Many bloggers nowadays have started to blog every day, and I’ll be honest – it’s made me feel a bit pressured to up my game! But then I remind myself that I don’t want the blog to feel like work, and I don’t want to force creativity when it isn’t there. If 1 post a week is all you have time for, then post once a week. I aim to post 3 times a week, and always schedule posts in advance to avoid any mad scrambling for ideas. Stick with whatever works for you.
Use a calendar
A month or so back, I started using a desk calendar to add my post titles to so I knew what I had planned for when. However, to avoid stressing myself out, I’ll only write the next week’s worth of posts. I can’t schedule longer than that because I personally prefer a sense of freshness to my posts!
Shoot photos in batches
This can seriously save so much time when you’re forward planning. Get some good lighting and snap away in batches that can either all be edited at once, or as and when they’re needed. If you’re not sure what photos you’re planning for your week’s posts, spend a little time thinking about what shots would best suit the post and get them snapped!
Sometimes when you’re in a rush to get a post done and scheduled or published, you might forget to optimise the title, meta description, permalink or images. Do as much of this as you can even before you start writing the post so it’s done and dusted when you’re ready to go live.
Use automation for promotion
Create a promotion plan! Plan ahead when and where you’ll promote your blog posts, and schedule them in using automation software such as Buffer, Hootsuite or Tweetdeck.
Try and schedule a week at a time maximum, otherwise, you’ll spend hours and hours forward-planning and it’ll put you off ever wanting to do it again! Trust me, I’ve been there.
So there we have it – just a few tips on saving time as a blogger. It’s all super simple stuff to implement straight away, too!
Got any suggestions or tips to add? Let me know in the comments!