Let’s face it, a lot of us blogger folks want our blog to reach a wider audience.
Whether your aim is direct traffic, more Bloglovin followers or just comments and other direct engagement, then your primary focus should be to promote your content. But how?
Sure, you tweet your posts when they go live, and you share the link to the Bloglovin update (personally this tactic drives me berserk), but what else can you do? Here’s a few tips I’ve found to work both for my own blog, and the posts I do for the company I work for.
Posting a link to your new blog post once on Twitter isn’t going to be enough. If you’re not already using social media management software like Hootsuite or Tweetdeck, then you should definitely consider getting one. I use Tweetdeck most of the time, but I also use a nifty feature called Buffer.
Buffer lets you auto-schedule updates based on a predefined timetable (which you can change). What I love most about Buffer is now it will give you stats on the potential reach of your post, as well as the number of retweets, favourites and mentions.
I definitely recommend downloading the Buffer Chrome extension too, which lets you click on the Buffer button on any webpage and generates a tweet with that link and the title of the page (you can edit this text to make it more engaging), and then lets you post it straight away, or Buffer it to your timetable.
When scheduling my updates through Buffer, I will line up a combination of my newest posts to coincide with the more general tweets I post normally through Twitter on a day to day basis – so whilst I’m still promoting my blog, I’m not allowing my Twitter feed to only be made up of these types of posts.
Share Others Bloggers’ Content
Again, I just use the Buffer extension to do this, and auto-schedule posts into my timetable so I’m not tweeting everything all at once. If you’re anything like me, I tend to get through quite a few blog posts over a short period of time, so I’m keen to spread out how I share them so I’m not accused of being spammy!
As well as sharing other’s posts over social media, why not mention your favourite posts in a round up? I know a lot of you are doing this already, and I have definitely discovered a few fab blogs this way – but on top of that, you’re also increasing your chances of one of the mentioned bloggers linking back to your post! There you have your potential growth.
Just be sure to let the blogger know you’ve mentioned them, just in case they don’t see the post.
Think about the time it takes you to put together a post, and whether you’d appreciate what you are posting to another blogger’s comment section – does it show you’ve really read the post, or that you’ve skimmed it and just want an excuse to link back to your blog?
Don’t overdo linking back to your site either – I know it’s tempting (particularly as Google now link your profile to your Google+ page a lot of the time), but it really can come across as spammy/try-hard if you’re constantly plugging.
Make your About Me page interesting, in addition to making your social profile descriptions accurate and reflective of your site – Bloglovin gives you a good opportunity to describe your blog to the masses, so make the most of that.
These are just a few tips to promote your blog successfully – there’s no guarantees, and it takes time to grow your readership (in fact mine is still relatively small, but I am seeing a growth in comment engagement which I love much more than having 400 followers and no comments!).
Any tips to add?