Google Analytics is a pretty amazing thing, and most of us only really scratch the surface of what we can do with it. I never used to give a toss about data, but in recent years since using GA, I absolutely love it.
My blog may be small fry, and so I don’t have the most comprehensive figures to play with, but I like to experiment with some of the features of GA to see how I can find ways of delving deeper at the data I do have (bonus: I also get to play with it at work where we do have more interesting numbers!).
It was in fact at work where I really got to play around with Advanced Segments – and I thought I’d share my findings here on the blog so you can give them a go too!
If you’re new to Google Analytics, click here to read my beginner’s guide.
What are Advanced Segments?
Advanced Segments are basically ways of segmenting your traffic to view particular types of traffic.
For example, if you just want to view traffic which has come from a particular country, you can apply an Advanced Segment, which can then be applied to any reports within Google Analytics.
Why would I want to use them?
If you want to take a closer look at the way that particular types of traffic are navigating your blog, then Advanced Segments are a great way of doing this. You can include all sorts of different data types within your segments – more on this later!
How do I find them on Google Analytics?
Easy peasy! When you’re logged into Google Analytics and viewing reports, you can see the Add Segment button just above the report.
When you click on this, you can pick from the list of standard custom segments such as Bounced Sessions, Mobile Traffic etc. These are really handy and a great starting point.
However, I’m a big fan of getting stuck in and trying out your own. If you want to give this a go, click on the + New Segment button.
- Demographics – segment by age, gender, location, language.
- Behavior – segment by number of visits, visit duration time etc.
- Traffic Sources – segment by source, referral traffic etc.
Creating Custom Advanced Segments
- Aged between 18-24
- Female only
- Based in London
You can also compare data by adding multiple segments.
What else can you do?
Interested in Google Analytics training? Email me now to find out more.