Around this time last year, I wrote a post all about how I hoped blogging would change in 2014. It wasn’t negative, it was really more about how I hoped it would grow in some areas, and shift in others.
I’m glad to say that there has, on the most part, been less sponsored posts (and more integrity and honesty in those that are sponsored), more lifestyle posts, more engagement and even more Twitter chats! I’m not sure if technology has got any more affordable, but I have definitely seen photography levels improving on the blogs I read this year. I for one have definitely expanded my skills thanks to a workshop back in the summer.
Anyway, I thought I’d reflect on what would be great to see happening next year. As before, this isn’t a dig at the community as it is, it’s more hopes for how it will expand and develop!
This is a bit controversial, because I know vlogging has pretty much exploded this year with Zoella’s success. However, I want to see more vlogs cropping up that aren’t about fashion or beauty, but are about lifestyle and other topics that are more interesting to me personally. I want to see recipe videos, discussions on things that are important and meaningful to the vlogger…really what I want is a reason for me, personally, to press subscribe.
I also would like 2015 to be the year that I dip my toes in to the vlog waters. I have the kit, but not the time at the moment!
Even more lifestyle
Yep! I want to see the balance evening out for lifestyle blogs vs. beauty blogs in particular. I think it’s happening a bit already, as many beauty bloggers are beginning to embrace lifestyle posts more. However, my beauty posts are amongst some of my best performing posts, particularly *this one* for some reason. I am hoping lifestyle posts will get more attention moving forwards.
The good thing about blogging is that it allows us to partner with some great brands in exciting campaigns – or at least it does if you have a large readership and social following. This makes a lot of sense to me, as someone who works in marketing, but what I want to see in 2015 is a reduction in the crappy emails that many of us get which demand a lot from us for little, or no return. Bloggers are not to be taken advantage of!
What I mean by this is that I want to see more of the brilliant posts which are frank and open. They aren’t all about portraying that perfect life that we deep down know is not how it really is. I want to see even more relatable posts (and I aim to write some too!), which inspire and motivate us to keep doing what we do, and make us feel normal for feeling what we feel.
So there we have it! What do you think? How should blogging change in 2015?