When people read my Twitter bio and see I’m a blogger, I sometimes wonder if they assume that this little place on the Internet is where I make my money. Uh nah, not even a bit lads.
Scoring a sponsored post opportunity for my blog happens every once in a blue moon and is usually a one-off. I have collaborated with one brand a few times, but then they stopped contacting me after asking me if I wanted to write about something that just wouldn’t have ~resonated~ with my readers. That’s OK though, no skin off my back.
Any income I make off this blog is a bonus, and that’s the way I like it. Being a “full-time blogger” just doesn’t suit me. Here’s why…
A few years back, I worked for an agency where I was blogging for clients day in, day out. While it helped me learn a lot about writing for SEO (as well as dealing with “client expectations”), I’d get home and not want to do the sort of blogging I actually enjoyed because all my creative energy had been spent writing about sheds and car parts. I shit you not.
While I know I would have a degree of control over what I was writing about, it seems to me that the brands who give you proper creative freedom are few and far between. As a full-time blogger you really need to grow a significant audience in order to hold some weight when it comes to saying “well actually, my audience would enjoy this piece of content much more than the generic crappy campaign idea you have”.
Regular readers will know that this blog’s “schedule” is sporadic at best. I blog when I feel like blogging, and I share what I feel like posting. In the words of Eric Cartman: “I do what I want”.
I feel like if I took that step towards being a full-time blogger, I’d seriously need to reconsider that attitude. I’d suddenly need to be more present, with posts every day or at least several times a week. As creative as I am (#humblebrag), I know I’d struggle to continually produce A++ content.
I’ll be honest, I very rarely read/consume sponsored content. It just doesn’t interest me most of the time, and I think it’s a tough job for bloggers to entice their readers to click through to a sponsored post or engage with a sponsored Instagram pic.
In fact, more and more often now I see bloggers asking for engagement because it’s not coming organically. It’s not their fault, and it’s not a slight on the quality of the content at all. For me, psychologically, as soon as I see something is sponsored it does make me feel like it’s going to be ~different~ and therefore do I want to spend my time on it?
Admittedly, there are exceptions to this rule and there are bloggers I will straight up read pretty much anything they write or look at anything they post. These bloggers are pretty darn rare though, and I can’t picture myself becoming that level of irresistible tbh.
Being a freelance copywriter and blogger in my case involves meeting with people to discuss what they need and how I can help them achieve it.
There may be some blogger campaigns out there (especially when you’re a ~proper influencer~) where you get to go and meet with the brand to discuss the collaboration, but most of the time it seems to me that working with a brand on sponsored content is mostly about emails flying back and forth.
I find it easier to cost for a project when I’ve had the chance to chat to them, and so *touch wood*, they will usually approve of the project cost because they are buying into me as much as they are buying into my skills. When a brand does approach me via email, I have to pluck the figure practically out of thin air based on what I think they want.
So yeah, you won’t catch me becoming a full-time blogger I’m afraid. Don’t be too disappointed, eh? 😉