SEO, or search engine optimisation, is a crucial tool for getting your blog seen. With so many blogs out there, you want to be found for your ‘niche’.
Instead of regurgitating the many other posts out there about SEO, I decided to ask bloggers to share their simple, actionable tips that you can start using today in order to better optimise your blog. Shall we begin?
Permalinks are basically the end of your URL after your domain e.g. domain.com/permalink. Sophie from Pretty & Polished recommends that you pay close attention to your permalinks and says:
“Always change the wording of the post’s permalink to make it more seo friendly”. So how do you do this?
Think about the keywords. For example, this post is all about SEO for bloggers, so I’ve included these relevant key terms in the permalink. If you use Blogger, the option to change your Permalink should be down the right hand side, just below the Schedule option.
User Experience (UX)
UX is basically the usability of your site for your visitors. It largely comes down to design and clear and simple navigation around the site.
Since the use of smartphones and tablets is now much more prevalent, Samantha from Thoroughly English says: “UX will become the foundations of SEO so sort your bloody mobile site out”.
I couldn’t have put it better myself!
Internal links are exactly what they sound like – links to other pages on your blog. Why do you need them? I’ll let Dan from Don’t Believe The Hype explain…
“Make sure you include internal links to other relevant content on your site. (So that Google can index)”
Basically, by utilising internal linking (when needed, don’t overdo it!), you are helping Google to better understand the structure of your site and how your content links together.
Several of the fab tips I got from fellow bloggers were to do with images. This is because they are a great opportunity to utilise keywords in the alt text, but also within the file names themselves, as Nina from Lunar Look points out.
“Rename every image with a relevant title instead of DSC_1736 etc and add alt tags which describe exactly what the image is so it will show up on search engines”.
So when you’re editing your snaps to upload to your blog, think about what the image describes and how that relates to the topic of the post.
Utilise the alt tags as well (on Blogger, click Properties on the image and type in the Alt text box) to best describe your image. These keywords are picked up by search engines, so it’s better to have them than to not! Joanne also picked up on this point, adding that your images can also appear in a Google Image search as well.
Mo from Adventures of a Novice Mum also mentioned that when using Pinterest, the text you enter into your alt tags is what will appear as standard on the caption for your Pin. Make sure to have a good think about the best text to use!
Google can be a mean, mean beast. But for good reason. They have been known to pass on penalties for sites that are using spammy practice to try and manipulate how they are ranked. Charlene from LeeshaStarr says:
“It’s better to be safe than sorry. Getting penalties can mean a loss of visitors from Google”.
Thank you to all the bloggers who shared their SEO advice – but this is just the tip of the iceberg when it comes to SEO, so be sure to do your research if you want to take optimising your site seriously.